KOMO MOCHI — a Japanese mochi dessert brand from Tokyo, reimagined through a maximalist ukiyo-e collage.

Goal

Create a packaging system for a premium mochi dessert that feels unmistakably Japanese yet bold and a gift-worthy box that stands out on the shelf and turns a simple sweet into a small ritual. Three flavours, one recognisable world.

Research

The visual language grew out of ukiyo-e — traditional Japanese woodblock prints of the Edo period, known for their flat planes, expressive linework and scenes of everyday life. I drew on its recurring motifs — Mount Fuji, Hokusai waves, red torii gates, cranes, koi and paper lanterns — and recomposed them as a dense, saturated collage, pairing historical imagery with a loud modern palette to bridge old Japan and now.

Result

A three-flavour identity (Sakura + Yuzu, Sweet Potato, Sesame + Peach) each with its own colour system and collage scene, unified by one logotype, striped borders and a consistent layout. The result is a vivid, collectible packaging line that reads as a single brand while giving every flavour its own character.

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