OKAY

BRAND IDENTITY PROJECT

CONCEPT OVERVIEW:

OKAY is a unisex body and hand care brand built around simplicity, ease, everyday use. The brand is designed for people who value clear and straightforward communication and see cosmetics as part of their lifestyle.

GOAL:

Develop a logo and visual identity for a cosmetics brand that communicates simplicity and lightness. The identity needed to appeal to an audience that chooses products not only for their functionality, but also for the emotions, design, and atmosphere of the brand.

SOLUTION:

The identity combines a bold and recognizable logo with a bright, cheerful, and emotional color palette. The visual system is applied across three product lines - LOVE IS LOVE, DON'T DISTURB, and OUT OF OFFICE - creating a cohesive brand identity while allowing each line to have its own character.

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