"Looma" is an Icelandic brand that combines natural ingredients with modern formulas for everyday body and skincare. The products are made for women and men who value simplicity, effectiveness, and clean compositions without unnecessary additives.

Each product reflects the coolness, freshness and harmony.

THE CREATIVE APPROACH

The logo uses a clean grotesque typeface, where two "O" letters are elegantly connected into a single form that resembles a flowing river and connection.

The rounded edges of the letters emphasize softness and fluidity, mirroring the brand's calm and natural character.

To convey the atmosphere of Icelandic nature — its beauty, purity, and mysterious coldness — I chose a palette of icy blue, black, and white. These colors reflect the contrast between serenity and strength found in Iceland's landscapes.

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