About the Brand

Cordi is a wellness brand of organic functional beverages designed for those seeking balance between a high-speed lifestyle and inner peace. The name is a synergy of Cordyceps (the powerhouse of mushrooms) and the concept of a "cord" — the invisible connection between mind, body, and the vast mycelium network of nature. Cordi transforms adaptogens into a daily ritual for mental clarity and physical resilience.

The Challenge

To move away from "psychedelic" mushroom clichés and build trust through a minimalist, professional aesthetic. The goal was a "moderately scientific" design that feels both credible and stylish.

The Solution

‍A clean typographic that reinterprets a laboratory vibe without the sterility. The identity features stamp-effect mushroom illustrations and four color-coded labels, where each palette reflects the specific flavor and functional purpose of the formula.

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