PROJECT IDEA

Crazy Cider is a playful reinterpretation of classic fruit cider.Built around bold characters and vibrant flavors, the brand turns each drink into a small story.Each variety — apple, pear, plum — has its own personality, inviting you to experience cider in a more expressive, fun, and slightly chaotic way.

DESIGN SOLUTION

The identity combines bright, saturated colors with cartoon-style illustrations to create a strong shelf presence.Each flavor is represented by a unique character, reinforcing recognition and emotional connection.Clean typography and simple can structure balance the visual noise, keeping the design bold yet readable.

The result is a distinctive, energetic brand that feels modern, memorable, and highly shareable.