RIDAVE is a sportswear brand designed for an active lifestyle both in natural environments and urban settings.

It combines the durability of outdoor gear with a modern urban aesthetic.

My task was to create a visual identity that conveys this versatility.

Through the logo, minimalist typography, and simple graphic elements, I emphasized the ideas of movement, endurance and adaptability.

The visual language is built on simple forms inspired by natural routes and the dynamics of motion.

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