The project aimed to create a distinctive visual identity for the niche perfume brand ARCHE that conveys a sense of calm, mystery, and emotion. The design reflects the character of the fragrance while maintaining a modern and recognizable aesthetic.

The visual identity was built around minimalistic typography, refined color palettes, and clean compositions. The design focuses on simplicity and balance, allowing the fragrance itself

to remain the main character while the branding enhances the overall experience.

The final outcome is a cohesive brand identity system including logo, packaging design,

and visual direction that positions ARCHE as a contemporary niche perfume brand.

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